Client
Xtreme Fitness / Xtreme Flex
Client Case Study
Xtreme Fitness / Xtreme Flex
High-energy fitness website for a personal training studio, designed to turn interest into sign-ups. The site focuses on clear programs, easy client intake, and a simple path from “curious” to “I’m ready to start.”
The Challenge
Turn an information-heavy fitness site into a clear path to working together.
Xtreme Fitness needed a site that did more than list workouts. The owner wanted a simple, professional way for new clients to understand the programs, complete required waivers, and feel confident signing up. The previous experience was split across conversations, paper forms, and older layouts that didn’t reflect the energy of the brand.
- No streamlined flow from learning about the trainer to actually getting started.
- Program and package details were easy to miss or confusing to compare.
- Contracts and waivers weren’t fully integrated into the digital experience.
The Approach
Design the website around the real client journey — from interest to intake.
We started by mapping out what actually happens when someone says, “I think I’m ready to train.” From there, the site was planned as a step-by-step journey: learn about the trainer, explore programs, review expectations, and complete the contract/waiver. Every section of the site supports that flow instead of acting like stand-alone pages.
- Outlined a clear path: learn → choose a program → complete intake → start training.
- Grouped services and packages in a way that’s easy to skim on desktop and mobile.
- Planned space for integrated waiver and contract forms tied to sign-up points.
The Solution
A focused, high-energy website that makes it easy to say “yes” to getting started.
Clear program & package breakdown
Programs and training options are broken into simple sections so visitors can quickly see what’s offered, who it’s for, and how to begin. The layout emphasizes clarity over hype, while still feeling motivating and on-brand.
- Program sections that explain what’s included and who it’s best for.
- Callouts for in-person, virtual, and hybrid training options.
- Consistent CTAs that always point back to the next action step.
Client intake and waiver-ready structure
The site is built to support the full onboarding process: interest, application, contract, and waiver. The content prepares clients for what they’ll sign and why it matters, so the actual form completion feels smoother and less intimidating.
- Sign-up path that leads naturally into contract and waiver completion.
- Copy that sets expectations around commitment, safety, and communication.
- Layout planned for embedding digital forms and confirmations.
Mobile-first experience for busy clients
Many clients first visit from their phone, often after seeing social media content or being referred by a friend. The design uses stacked sections, strong headings, and tap-friendly CTAs so the experience feels just as strong on mobile as it does on desktop.
- Responsive layouts that keep key sections near the top on smaller screens.
- Buttons and links designed for thumbs, not just mouse clicks.
- Visual rhythm that matches the energetic, athletic feel of the brand.
Screens & Layouts
Showcasing programs, intake, and trust-building content in a clear client journey.
The Impact
A sign-up experience that feels professional, clear, and motivating.
- A website that explains programs and expectations without overwhelming visitors.
- A clearer path from first visit to completed intake and training start date.
- A digital home that matches the energy and professionalism of in-person training.