Client
M Square Designz
Studio Case Study
M Square Designz Rebrand
Brand identity and website refresh for my own boutique studio; updating the logo, color system, and homepage experience to feel more feminine, elevated, and aligned with the custom, non-template work I deliver for clients.
The Challenge
A quick placeholder website that no longer matched a growing studio.
My original website was built quickly, just to have something live. As my services grew into custom dashboards, wedding funnels, and brand packages, the site stopped reflecting the level of strategy and detail I bring to client work. The visuals felt generic, the structure wasn’t supporting my offers, and the brand didn’t fully express the feminine, boutique energy I wanted clients to experience.
- A temporary logo and color palette that didn’t feel elevated or cohesive.
- Homepage content that focused more on “being online” than clearly framed services.
- No strong storytelling around my role as a long-term digital partner for clients.
The Approach
Rebuild the brand first, then design a homepage that feels like a studio tour.
Instead of jumping straight into layouts, I treated this like any other client project. I clarified my positioning, refined my tagline “Helping small businesses look big online,” and built a brand system that could scale across my website, print pieces, and social content. From there, I redesigned the homepage to highlight my core services, portfolio, and process in a way that feels intentional and high-end.
- Defined a clear studio story and message focused on small-business growth.
- Refined the logo mark, typography, and color palette for a softer, more feminine feel.
- Planned a homepage that walks visitors through who I help, what I do, and how we work together.
The Solution
A cohesive brand and homepage that finally feel like “the real” M Square Designz.
Feminine, elevated brand identity
The refreshed identity keeps the original abstract mark but updates the type system and colors to feel more polished and studio-level. The gradients, sparkle details, and supporting palette are all tuned for web, print, and digital assets.
- Refined logo lockups for web, print, and social media use.
- Updated typography for a softer, more approachable head/body pairing.
- Color system built around deep tones, warm neutrals, and subtle metallic-inspired accents.
Homepage as a guided studio experience
The new homepage is designed like a guided walkthrough: who I help, what I offer, and featured work, all supported by clear calls-to-action. It gives potential clients a quick but complete view of how I can support their brand and website.
- Hero section that showcases custom mockups instead of generic stock imagery.
- Sections for core services, portfolio highlights, and client outcomes.
- Strategic CTAs to book a project or explore services in more detail.
Reusable patterns for future pages
Rather than designing in isolation, I built a set of reusable layout patterns that carry through services, portfolio, and blog pages. This makes it easier to stay consistent as I add new case studies and offers over time.
- Card-based layouts for services, packages, and portfolio items.
- Pill-style highlights for key benefits, industries, or niches.
- Typography and spacing rules that keep new sections on-brand without extra redesign work.
Screens & Layouts
Translating the rebrand into a full studio website experience.
The Impact
A studio presence that matches the quality of the work behind it.
- A brand and homepage that clearly communicate my role as a strategic, long-term partner.
- Stronger visual consistency across the website, business cards, and social content.
- A flagship example I can confidently point to when clients ask about my own studio’s design.