Client
Linette’s Gourmet Cookies & Cupcakes
Client Case Study
Linette’s Gourmet Cookies & Cupcakes
E-commerce website and custom order dashboard for a growing bakery brand; making it easy for customers to place orders and for Linette to manage every cookie, cupcake, and custom order in one place.
The Challenge
Orders coming in from everywhere, with no central system.
Linette was juggling custom orders through text messages, DMs, and paper notes. Customers didn’t have a clear way to place orders or understand what was available, and every event order required back-and-forth messaging.
- No simple way for customers to browse flavors and packages.
- Order details were scattered across multiple platforms.
- Manual tracking made it hard to plan baking schedules and deliveries.
The Approach
Design a website and dashboard that work like a real bakery assistant.
We mapped out the full journey; from a customer discovering Linette’s online, to placing a custom order, to Nicole prepping, baking, and fulfilling that order. The goal: make it just as easy to order a dozen cookies as it is to book a large event.
- Clarified offerings into clear product categories and packages.
- Designed an easy-to-follow order form that captures all event details.
- Built an admin dashboard so Nicole can see, filter, and update every order in one view.
The Solution
One cohesive system for customers, orders, and daily operations.
Customer-friendly website
A warm, bakery-inspired website where customers can browse signature treats, view pricing ranges, and submit custom order requests without confusion.
- Mobile first layout for on-the-go ordering.
- Clear flavor lists and add-on options.
- Prominent call-to-action buttons to start an order.
Custom order management dashboard
A web-based dashboard that shows every order, status, and date, replacing scattered notes with a single source of truth.
- Order table with filters for date, status, and order type.
- Quick view for important event details and quantities.
- Built-in tools for updating order status and notes.
Automated confirmations & reminders
Email notifications keep both Linette and her customers in the loop, cutting down on follow-up messages and missed information.
- Order confirmation emails with full order details.
- Internal notifications for new or updated orders.
- Copy written in Linette’s friendly brand voice.
Screens & Layouts
Bringing the bakery experience online.
The Impact
From juggling DMs to managing orders with confidence.
- One central system for tracking every order from inquiry to pickup/delivery.
- Fewer back-and-forth messages needed to confirm details.
- A website that finally matches the quality of Linette’s baked goods.