Client
AC DC LLC
Client Case Study
AC DC LLC
Crest-style logo and brand identity system for a transportation freight and car-hauling company, designed to feel established, reliable, and ready for fleet, uniforms, and marketing.
The Challenge
Create a crest-style mark that looks at home on trucks and uniforms.
AC DC needed a logo that would look strong on trucks, uniforms, invoices, and signage without feeling generic or clip-art based. The brand needed to communicate reliability, movement, and trust, while still being simple enough to reproduce at small sizes.
- Avoid cliché transport icons while still nodding to motion and direction.
- Ensure the mark worked in one color, full color, and on dark or light backgrounds.
- Design a crest that felt timeless and scalable for future applications.
The Approach
Build a bold emblem around initials, motion, and balance.
We started by exploring different crest shapes and monogram layouts using the AC DC initials. From there, we refined the typography, symbol balance, and supporting elements so the logo would hold up both on-screen and in real-world use like trucks, hats, paperwork, and jackets.
- Sketched multiple crest and shield shapes to find the right structure.
- Developed a custom monogram that keeps the AC DC name readable.
- Tested compositions on mock fleet, apparel, and signage before finalizing.
The Solution
A crest-style logo system that scales across every touchpoint.
Primary crest logo
A bold crest-style mark built around the AC DC initials, designed to look strong on vehicles, signage, and digital platforms.
- High-contrast design that holds up at a distance.
- Works in full color, one color, and reversed out versions.
- Balanced typography that feels both modern and established.
Secondary marks & badges
Alternate logo layouts for compact spaces, social media, and embroidery where the full crest would be too detailed.
- Badge-style marks for social profiles and avatars.
- Single initial mark for small embroidery placements.
- Consistent visual system across all logo variations.
Brand usage guidelines
A simple set of guidelines so the AC DC team knows exactly how to use the logo, colors, and spacing across future materials.
- Color palette and usage ratios.
- Clear space and minimum size recommendations.
- Do/Don’t examples for common real-world applications.
Logo & Applications
Seeing the crest in real-world context.
The Impact
A logo system built to grow with the business.
- A crest-style mark that feels established and ready for long-term use.
- Flexible logo variations for web, print, and fleet graphics.
- A clear visual identity foundation for future marketing materials.